Personal Financial Planner (PFP®)

The premier credential for financial planners

How to Find a PFP® Holder?

Use the PFP® Directory to locate qualified financial planners who have attained the PFP® designation.

When you hire a certified CSI financial professional, you’re hiring an expert who has been trained by Canada’s most trusted and respected financial services education provider. Since it was established in 1970 as the Canadian Securities Institute, over three-quarters of a million financial professionals have chosen CSI for their career training and development.

Please note:

  • Individuals who were granted the original PFP designation and did not move over to the PFP® will not appear in this directory. These individuals have completed a comprehensive education program but have not committed to the new PFP® requirements of 3 years of experience, annual license renewal and commitment to the PFP® Code of Ethics and Continuing Education requirements.
  • Individuals who have been suspended or have their PFP® designation revoked do not appear on the CSI Directory of PFP® Holders in Good Standing. Information on sanctions placed upon PFP® holders for a breach of the PFP® Code of Ethics is available in the Professional Conduct and Governance section of this website.

Why Choose a PFP® Holder?

Everyone’s financial “personality” is unique—from needs and goals to risk appetite. As we transition into different life stages, our financial situations evolve. A solid financial plan—and a professional to guide us through—is critical. A financial advisor can build a plan that fits and, most importantly, keeps us on track, even when life throws us curveballs.

The Personal Financial Planner (PFP®) designation is a leading credential for comprehensive financial planning in Canada. It ensures that those who earn it are qualified to evaluate and manage all aspects of a client’s ever-changing financial situation.

Those who choose to work with a PFP® can feel confident that they have a financial plan in place that fits their unique needs. Not only do PFP®s provide clients with financial advice, but they are also held to high professional standards. They are required to abide by a Code of Ethics and fulfill maintenance requirements to make sure they always bring their best to the table.

Public Complaints and Ethical Misconduct Process

CSI has a responsibility to oversee the individuals who have been granted the PFP® designation. This oversight is carried out in the best interest of the public and the holders of the PFP® designation.

All PFP® holders have attested to abide by the PFP® Code of Ethics. Adherence to the Code and this Ethical Misconduct Process is mandatory. A breach of the Code of Ethics can result in disciplinary action.

Allegations of violation of the PFP® Code of Ethics are dealt with by the Designation Ethics Committee according to the CSI Ethical Misconduct Process. If the Committee determines a violation occurred, a disciplinary sanction is recommended.

Before filing a formal complaint with CSI, we strongly recommend trying to resolve the issue by speaking directly with the PFP® in question. Those who cannot come to a resolution are encouraged to send the complaint to CSI. Please do not send financial documents without removing any confidential or private information.

Please send your complaint using the submission link below. This link is used to file a formal complaint against a CSI designation or fellowship holder in relation to professional behaviour and a possible breach of the Code of Ethics. All complaints must be submitted using this form online. CSI will not accept anonymous complaints.

Submit Complaint

What is the PFP® Competency Profile?

The PFP® Professional Competency Profile provides an overview of the responsibilities, skills and knowledge that are unique to someone who holds the PFP® designation. It is the foundational document for the Personal Financial Planner (PFP®) designation that describes the required competencies (i.e., the knowledge, skills and abilities) of professionals awarded the designation.

The Competency Profile is the defining resource for what a financial planner can and should do in practice. As such, it is used to set the requirements for the pre-requisite education programs, the work experience component, the Applied Financial Planning Certification Examination and for continuing education requirements.

As the PFP® designation continues to progress to meet the changing needs of clients, employers and most recently regulators, CSI revises the Competency Profile every 5 years through an extensive consultative process involving a range of stakeholders. The last review was completed in 2021 with a new profile now available. Download your copy of the 2022 PFP® Competency Profile.

Download

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