PROMOTING THE CIM®
CSI works hard to promote the CIM® letters on behalf of our designation holders. Our goal is to build awareness of the CIM® - emphasizing its value to the financial services community, employers and the investing public. We do this through advertising and public relations campaigns across print, digital and out-of-home media.
Promotional tools for the CIM® advisor
Promotional tools for the CIM® advisor.
If you already hold the CIM® designation then you have exclusive access to some new promotional tools to help spread the word about your skills and accreditation. Included in these tools is a video tailored to your clients and prospects that helps explain the value and meaning of your CIM® designation. Watch below, and log in to the CIM portal for instructions on how to imbed it on your website and customer communications and access your CIM® promotional tools.
Introducing the CIM® Ad Campaign: "Greater Knowledge = Greater Results"
This CIM® promotional campaign is a multi-channel, integrated campaign that includes national print and online advertising, public relations and social media and video promotion. Our goal is to continue to build awareness, and emphasize the value of your designation to the investing public, industry members, and employers.
The campaign theme, “Greater Knowledge=Greater Results” features engaging and insightful career and educational advice from industry professionals across Canada. The campaign ran from September 2015 to the end of February 2016.
View the full list of promotional activities. Below are some samples of the CIM campaign
CIM® digital wall ad
Dynamic Funds Underground PATH, TORONTO
CIM® digital ads
These ads were featured on:
- Rogers business network
- Lapresse.com (French promotion)
ADVISOR SURVEY - THE FUTURE OF FINANCIAL ADVICE
What Advisor's think about the Future of the Financial Services Industry in Canada
CSI also ran a survey asking industry professionals about the future of financial advice, receiving over 300 responses. These survey results were published along with the hashtag #AdviceForAdvisors on Twitter and Facebook and LinkedIn.
Connect with us on Social Media
It's that time of year again when we launch a national marketing campaign to promote your CIM® across Canada. This multi-channel, integrated campaign includes national print and online advertising, public relations and social media promotion. Our goal is to build awareness, and emphasize the value of your designation to the industry, employers, and the investing public.
The campaign will run from September 2014 to the end of February 2015. Last year’s campaign received so much positive feedback that we decided to follow the same trend and promote your designations through ambassadors once again. Thank you to those who submitted an application to participate in the campaign. We will begin recruiting again next May 2015, but if you think YOU would be an ideal ambassador, email us and let us know why!
To view the full promotional calendar, click here.
We would like to extend a congratulations and introduce to you the ambassadors who will be representing your designation in this year’s campaign.
Jack Mayer, CIM®: Investment Advisor,
Click on the image to save a copy of the ad.
Peter Wong, CIM®: Vice President & Portfolio Manager, Raymond James
Click on the image to save a copy of the ad.
The CIM® ads will be promoted in the following locations:
- Investment Executive - August 22nd edition
- Wealth Professional - August 25th edition
- Globeinvestor.com - Sept 1st - Feb 28th, 2015
- Investopedia.com - Sept 1st - Nov 30th, 2014
- Morningstar.ca - Sept 1st - Nov 30th, 2014
- BNN Television Sponsorships - Jan - Feb 2015
- Go Transit - Jan - Feb 2015
- For the full promotional calendar, click here
TWITTER BUZZ @CSIGlobalEd
What makes Advisors successful in their job? What makes their job rewarding?
This year, CSI ran a survey focused on the human side of financial advice. Advisors shared what they have learned through both positive and negative experiences, and how they defined their path as a financial professional. We will showcase these insights through Twitter and Facebook so keep an eye out for the hashtag #AdviceforAdvisors
Follow @CSIGlobalEd on Twitter to add to the conversation and stay informed.
-For Immediate Release-
Financial services employers seek job-ready advisors, see designations as increasingly necessary
As professional bar rises in evolving advice industry, investors and financial institutions place higher premium on experience, expertise and credentials.
CIM® Ambassador Program - Get Involved
We’ve found that one of the most effective ways to promote the CIM® letters is to feature the unique individuals who hold them. Our last few campaigns have featured real designation holders, selected through an application process to become CIM® Ambassadors.
If you hold the CIM® designation and are interested in participating in a future campaign, email us and tell us why!