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Guidelines for Financial Professionals Using Social Media


Learn how to use social media effectively while meeting industry guidelines

Whether it’s putting updates on Twitter, expanding contacts on LinkedIn, or posting an industry blog, financial service professionals and companies are embracing the benefits of social media and its applications for marketing and communications. But with this new media reality, advisors must understand these innovations are also subject to industry rules, regulations and guidelines at all times.

Ensures compliance and innovation

The Guidelines for Financial Professionals Using Social Media course will help students create effective social media messages that comply with the rules and regulations set out by various regulatory bodies including, Investment Industry Regulatory Organization of Canada (IIROC), Personal Information Protection and Electronic Documents Act (PIPEDA), and Mutual Fund Dealers Association (MFDA). Students will understand the general restrictions surrounding sales and client communications involving social media. This course will also show them how to be creative and effective while maintaining their authenticity and transparency with prospective and existing clients.

Who should enroll?

The Guidelines for Financial Professionals Using Social Media is designed for customer-focused students at securities firms, banks, insurance companies and trust firms. This includes salespeople, financial advisors, investment advisors, branch managers and insurance sales people. It is also beneficial for anyone interested in social media, even professionals who have not used social media. This one-hour course qualifies for an additional CE credit.

Coming Soon: A NEW Social Media course with IIROC approved CE credits.