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Canadian Securities Institute launches Certificate in Advanced Mutual Funds Advice

Comprehensive new credential provides financial advisors with specialized knowledge beyond licensing requirements; serves as talent management tool.

TORONTO, ON - JANUARY 22, 2013 - The Canadian Securities Institute® (CSI), a Toronto-based global leader in financial services education and credentialing, has launched a Certificate in Advanced Mutual Funds Advice (CMFA). As investor needs become increasingly complex and diverse, the addition of this new financial education option is part of CSI’s strategy to offer specialized credentials that help advisors meet growing consumer expectations and raise the bar in the professionalization of advice.

Designed for mutual fund advisors who are managing a book of business, the new Certificate in Advanced Mutual Funds Advice provides in-depth investment and financial planning knowledge that extends beyond basic licensing requirements. The certificate program will also provide advisors with expert knowledge on managing their practice within the regulatory framework, while meeting ethical standards. The goal is to help advisors develop practical expertise in mutual fund management so they can better serve the needs of their clients and successfully build and maintain a book of business.

“In a complex and rapidly evolving financial services landscape, it is important to ensure industry professionals in all stages of their careers and in all areas of financial advice have ample opportunities to get the appropriate education, credentials and expertise to remain at the forefront of their profession and to be relevant to the changing needs of their clients,” says Marshall Beyer, Senior Director, Canadian Securities Institute (CSI). “The new Certificate in Advanced Mutual Funds Advice will equip those looking to enter mutual fund advice and advance their careers in this space with the specialized knowledge and tools they need to operate a successful advice practice.”

The Certificate in Advanced Mutual Funds Advice will not only help advisors professionalize their existing practice, but will also provide them with the flexibility to advance their financial services career. The certificate acts as a pathway towards achieving either the Certified Financial Planner (CFP)® or Personal Financial Planner (PFP®) designations. It can also be viewed as a credit towards the IIROC basic licensing requirement for advisors who choose to move in that direction.

While the Certificate in Advanced Mutual Funds Advice is an invaluable tool for professionals in the early stages of their financial services career, senior practice leaders managing a team can also benefit from this certificate program by leveraging it as a talent management and succession planning tool. Experienced advisors looking to pass their business reigns on to a younger generation can use the certificate program as an incentive to attract new associates and develop the expertise of their high-potential junior staff on the path to becoming successful advice practitioners and business managers with progressively higher levels of responsibility.

"The new Certificate in Advanced Mutual Funds Advice is yet another step in the Canadian Securities Institute's credentialing strategy designed to support financial services professionals and employers with a comprehensive selection of education choices and tools to help them meet the needs of Canadian investors," says Marc Flynn, Senior Director, Regulatory Relations and Credentialing, Canadian Securities Institute (CSI).

The requirements for the Certificate in Advanced Mutual Funds Advice include the successful completion of a mutual fund licensing course, such as CSI’s Investment Funds Course (IFC®), and two professional knowledge courses – CSI’s Fundamentals of Financial Planning and CSI’s Building a Mutual Funds Advisory Practice. The Fundamentals of Financial Planning Course teaches learners to assess, develop and deliver an effective financial plan tailored to the client's specific needs. The Building a Mutual Funds Advisory Practice Course provides professionals with the tools and knowledge needed to grow their book of business. All three courses are available online.

About the Canadian Securities Institute
The Canadian Securities Institute is Canada's leading provider of financial services credentials and education. Valued for its expertise in Canada and abroad, CSI offers more than 270 courses and credentials, ranging from the well-known Canadian Securities Course (CSC)® to popular designations and credentials, such as PFP®, CIM®,CSWP® and the Fellow of CSI (FCSI®). In 2010, The Canadian Securities Institute was acquired by Moody's Corporation and now operates as part of the Training and Certification arm of Moody's Analytics. For more information, please visit www.csi.ca.

For media inquiries, please contact:
Amy Umpleby
Canadian Securities Institute
416-681-2165
amy.umpleby@moodys.com