PROMOTING THE PFP® DESIGNATION
CSI works hard to promote the PFP® letters on behalf of our designation holders. Our goal is to build awareness of the PFP® - emphasizing its value to the financial services community, employers and the investing public. We do this through advertising and public relations campaigns across print, digital and out-of-home (public) media.
Have a look at the PFP® letters in the marketplace in the most recent marketing campaign “Greater Knowledge= Greater Results”
PROMOTING THE PFP® THROUGH AMBASSADORS
The most recent PFP marketing campaign ran from September 2015 until the end of February 2016. This multi-channel, integrated campaign included national online advertising, Out of Home (OOH) ads, and social media promotion. The goal is to build awareness, and emphasize the value of the PFP® designation to the industry, employers, and the investing public. To view the full promotional calendar, click here.
Digital ad samples which ran on a number of websites including: Globeinvestor, Investopedia, Moneysense, Rogers Business Network and BNN.
The ad above was located in the Sun Life Building Underground Path in downtown Toronto. This ad ran from November to December 2015.
This PFP® ad ran in the RBC Plaza on a large digital wall located in the Underground Path in Toronto.
SOCIAL MEDIA BUZZ @CSIGLOBALED
What Advisor's think about the Future of the Financial Services Industry in Canada
CSI ran a survey last fall asking advisors what they thought the future held for financial advice. The insights from the survey were showcased through Twitter and CSI’s Facebook page and can be found through the hashtag #AdviceforAdvisors
Follow @CSIGlobalEd on Twitter to add to the conversation and stay informed.