What is the Senior Personal Banker’s role?

The Senior Personal Banker is responsible for establishing and growing loyal, long-term relationships with clients who have evolving personal banking needs. The person in this role typically has a portfolio of 350 to 500 clients for whom they provide comprehensive personal service and financial advice. The role focuses on attracting and retaining clients through the continual discovery of new banking opportunities. The Senior Personal Banker must also develop relationships with internal partners and specialists throughout the organization. They are responsible for increasing revenue from existing portfolios and generating new revenue by acquiring new customers through targeted referrals. They are expected to have flexible schedules to support the new retail branch model of expanded hours of operation.

Typically, a person enters this position with 2 years of experience and an undergraduate university or college degree. They should have completed either the CSC or IFC as well as the Certificate in Financial Services Advice. They may have started as a Teller, Universal Banker, or Personal Banker. The typical age range is 24 to 34.

What are the responsibilities of this role?

  • Applying sound and appropriate financial strategies to strengthen client partnerships and create long-term profitable relationships
  • Conducting business development activities that generate referrals and new opportunities to achieve performance targets
  • Fostering internal and external relationships with influential associates to grow opportunities through referrals and optimize sales and service results
  • Identifying lending opportunities during the credit interview process (including mortgages (simple or complex), loans, lines of credit, overdrafts, and credit cards), and managing those opportunities skillfully and compliantly
  • Administering personal banking and small business banking accounts, loan applications, and investment accounts, both registered and non-registered
  • Resolving problems or referring them to correct departments when necessary

What are the alternate names for this role?

Financial Advisor, Senior Account Manager

What is the earning potential for this role?

Avg Salaries from Canadian job sites

What are the required & recommended credentials and courses?

Below are the courses and credentials required and/or recommended for this career.

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