Business Development Planning - Bank Management (BDPM)

Topics covered in this chapter are:

• Introduction
• What is Marketing?
• Fundamental Marketing Concepts
• Marketing Management Philosophies
• Marketing as a Management Function
• Conclusion

Topics covered in this chapter are:

• Introduction
• The External Marketing Environment
• The Microenvironment
• The Macroenvironment
• Conclusion

Topics covered in this chapter are:

• Introduction
• Business Development at the Bank
• Business Plan
• Conclusion

Topics covered in this chapter are:

• Introduction
• The Nature of Competition
• Competition in a Fragmented Market
• Evaluating Competitors
• Competitive Advantage
• Managing Competition
• Conclusion

Topics covered in this chapter are:

• Introduction
• What is Market Segmentation?
• The Market Segmentation Process
• Conditions for Intelligent Segmentation
• Analyzing and Choosing Target Markets
• Choosing a Marketing Strategy
• Conclusion

Topics covered in this chapter are:

• Introduction
• What is Marketing Research?
• The Need for Marketing Research
• The Marketing Research Process
• Conclusion

Topics covered in this chapter are:

• Introduction
• Analyzing Current State
• Where do I Work?
• Who are my Customers?
• Who are my Competitors?
• Where was the Bank in Previous Years?
• End Client and Bank Performance Support
• Conclusion

Topics covered in this chapter are:

• Introduction
• Definition of Product
• Strategic Product Considerations
• Product Life Cycle
• Product Positioning
• Conclusion

Topics covered in this chapter are:

• Introduction
• Business Objectives that Influence Price
• Price Elasticity of Demand
• Pricing Strategies
• Pricing Methods
• Evaluating Pricing Methods
• Conclusion

Topics covered in this chapter are:

• Introduction
• Distribution Decisions and Marketing Strategy
• Distribution Channel Systems
• Intermediaries
• Types of Distribution Channels
• Conclusion

Topics covered in this chapter are:

• Introduction
• The Communication Process
• Promotional Mix Decisions
• Advertising
• Sales Promotions
• Public Relations
• Personal Selling
• Relationship Selling
• Conclusion

Topics covered in this chapter are:

• Introduction
• Managing Client Relations
• Internal Marketing
• Components of Internal Marketing
• Internal Marketing and Customer Satisfaction
• Consumerism
• Conclusion

Topics covered in this chapter are:

• Introduction
• Marketing Strategies
• The Strategic Planning Process in Marketing
• The Marketing Plan
• Conclusion

• Introduction
• Identifying Opportunities at the Branch
• Identifying Opportunities at Head Office
• Conclusion

Topics covered in this chapter are:

• Introduction
• What is Consumer Behavior?
• Analyzing Consumer Behavior
• The Purchasing Decision Process
• Conclusion

Topics covered in this chapter are:

• Introduction
• Sales Best Practices
• Coaching the Sale
• Conclusion

• Introduction
• What are your Tools and Techniques?
• Who are your Partners?
• Conclusion

• What is your Timeframe
• Who will Contribute?
• Conclusion

• Introduction
• Key Performance Indicators and Objectives
• How will you Monitor your Plan?
• Conclusion