What is the Financial Planner’s role?

The Financial Planner’s job is to provide financial planning advice and services to clients. Financial planning is a key service provided through many sectors of the financial services industry. Some Financial Planners may also be licensed to sell insurance, mutual funds, or other securities. Some may work on a commission-based basis while others work on a fee-only basis, and still, others may have a combination of both. Banks and investment dealers also employ Financial Planners to provide financial planning advice and aid the work of their Investment Advisors and Representatives who deal directly with clients. Success requires strong technical competence in all areas of financial planning, as well as a good working knowledge of estate planning, tax and family law. Most importantly, a Financial Planner must be able to communicate effectively, particularly when dealing with the complex needs of high-net-worth individuals and businesses.

What are the responsibilities of this role?

  • Consulting on financial planning strategies including securities, insurance, pension plans, and real estate and the development of financial plans for individuals and businesses
  • Establishing individual financial plans and helps customers build investment portfolios, including stocks, bonds, mutual funds, etc. based on their financial needs and objectives
  • Assisting customers with financial planning strategies and selecting the best products to support that strategy
  • Bundling banking services to meet clients day to day banking needs and counsels customers regarding a wide variety of financial matters
  • Expanding existing relationships and developing new customer relationships through prospecting, networking, and referrals

What are the alternate names for this role?

Financial Advisor

What is the earning potential for this role?

Earning potential can potentially exceed the maximum stated based on commission and fees for the individual Investment Advisor’s performance and place of employment.

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What are the required & recommended credentials and courses?

Below are the courses and credentials required and/or recommended for this career.

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