Harnessing the Power of Social Media (HPSM)

What will you learn about?

In this course, you will learn how to use the LinkedIn platform as more than just a place to post your online resumé. After taking the course, you will be able to leverage this powerful tool for more effective networking and prospecting to significantly increase your market reach. You will also learn useful tips for using LinkedIn to build your list of ideal contacts and start converting them into prospects.

Creating and sharing relevant content will help you get the maximum benefit from social media and build a bigger, stronger business. Your content can help grow your clients’ financial literacy and will, in turn, help position you as a subject matter expert and thought leader.

What is the course syllabus?

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Module 1: Creating an Impactful Profile

  • First Impressions Matter
  • Keep Them Engaged

Module 2: Networking, Prospecting and Research

  • Networking and Prospecting on LinkedIn
  • Researching, Social Listening, and Finding Great Content

Module 3: Creating and Sharing Content on Social Media

  • Curating and Sharing Third-Party Content
  • Key Types of Content
  • Creating Custom Content
  • Writing Tips

The Canadian Securities Institute’s course Harnessing the Power of Social Media is based on the book The Ascendant Advisor, by Richard Heft & Andrew Broadhead, which is available for purchase on Amazon.ca.